![]() Archived from the original on 13 July 2007. "The Liquor from Luzhou and the secret of the earth cellar". "Australian Open: What is 1573? Chinese distillery takes over Melbourne Park". "Australian Open's record Chinese sponsorship deal". You can watch coverage of main events on the Nine Network throughout the tournament, and catch every single match on their free streaming service 9Now. Australian Open coverage kicks off live on TV at 10am (AEDT), Monday 17th January. "Chinese liquor company Luzhou Laojiao eyes global travel retail expansion". Australia’s Summer of Tennis will play out on the Nine Network as part of their Wide World of Sports coverage. "China's liquor-loving state leaders: Deng Xiaoping". Archived from the original on 19 December 2014. ![]() Archived from the original on 23 September 2012. "A mug shot of a terracotta warrior is taking up the official homepage of the Metropolitan Museum of Art, they say…". Court 2 at the tournament's Melbourne Park venue was named the " 1573 Arena", after the company's Guojiao 1573 brand, starting from the 2019 Australian Open. In 2019, Luzhou Laojiao became an associate sponsor of the Australian Open tennis tournament for five years, making it the largest Chinese sponsor in Australian Open history. In 2018 it was estimated to be worth nearly ¥100 billion RMB (US$15.75 billion). The company commenced international operations in 2012, concentrating initially on the Asia-Pacific market but expanding into Africa during 2016–17. Luzhou Laojiao was reportedly the favourite liquor of China's paramount leader, Deng Xiaoping. The company produces a baijiu brand named Guojiao 1573 (国窖 1573, 'National Cellar 1573'), in commemoration of its founding year. It was included in the first "List of National Intangible Cultural Heritage" in 2006. The distillery dates back to 1573, in the Ming dynasty, and it is the oldest continuously producing baijiu distillery in the world.
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